Greetings!
Career Profile: I’m a data-driven executive who rose through the ranks in direct response advertising to the C-suite in key marketing, strategic planning, business development and operational management roles at two of the world’s largest agency holding companies, as well as chief marketing roles at two high-potential, high-growth FinTech brands. I’m a customer experience (CX) pioneer who innovates analytics, research, and attribution strategies that “land the plane,” while fueling digital marketing, customer segmentation, and audience-building growth. I’m an entrepreneur with an equity-building track record in assisting startups in crypto and NFT projects, and aligning, jump-starting and growing two businesses for sale.
Executive Leadership: Get-it-done leader, strategic risk-taker and natural mentor with a reputation for deciphering complex marketplace dynamics, extracting actionable insights, translating those insights into creative business and campaign strategies, and catalyzing execution.
Thought Leadership: Author, Deconstructing Creative Strategy – published by Association of National Advertisers | Visiting Lecturer – New York University Masters in Direct Marketing and Integrated Marketing Programs | Contributor – Multiple articles in Cointelegraph, Bitcoin Magazine, MediaPost, Medical Marketing & Management, LinkedIn & LandThePlane.net | Board Advisor, Ancell School of Business, Western Connecticut University | Seminar Presenter – American Marketing Association
Brand Experience: AARP | Absolute Labs | ADT | Alcon | AOL | Astoria Bank | AT&T | Bank of America | Bloomberg | British Petroleum | Capital Group | Capital One | Dick’s Sporting Goods | Erie Insurance | ESPN | Essilor | E*TRADE | Garter | HSBC | HughesNet |IBM | International Olympic Committee | JP Morgan Chase | Key Bank | Learning Care Group | Living Social | Lucent Technologies | Mastercard | Merck | MetLife | Multiple Myeloma Research Foundation | Mylan | Novartis | Nintendo | Pfizer | Phillips | Pitney Bowes | Price Spider | Purina | Rosetta Stone | Sage Software | Smithfield Foods | Sunstar | Synovus Financial | TD Ameritrade | Time Warner Cable | Verizon | Wells Fargo | Whelen Engineering
Philosophies: Our job as marketers is to dramatically challenge the status quo, category conventions and customer curiosity | When it comes to execution, “good” isn’t good enough | Virtually every element of business hinges on the quality and depth of relationships | Customer experience can’t be “manufactured,” it has to be adaptive, accountable, responsive and relevant | You have to be bold to grow | Preparation is the key ingredient of confidence | A workplace without humor is no place for me