AARP: Bringing new partners into the portfolio

It’s no secret: AARP wants to get younger. And one way to do that is to bring its popular Member Advantages program to restaurants and retailers that cater to their coveted age 50-65 audience, at a local level.

Recruiting new partners, however, is not easy. Helping them to recognize the value of a relationship with AARP, in dollars and cents, is critical. So an outreach without drama just won’t do.

Using dimensional mail to break the ice among high-value prospects works. It simply delivers impact in a way email can’t.

This was just one example of strategies that helped AARP win at retail.

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CREDIT — Agency: Source Marketing. Rich Feldman: Program strategy, campaign strategy, creative direction, copywriting. Shoutouts: Virginia Atkinson, Art Director, Jullie Badion, Copywriter.