Absolute Labs: Launching The World’s First Wallet Relationship Management Platform
The first and only true marketing automation platform for web3, Absolute Labs provides the foundational layer for marketers of products, services and protocols to succeed in reaching prospects, customers, community members and others – wherever they may be. Think of it as what Salesforce, Adobe, and Hubspot are to web2 … and what Braze and Iterable are positioned to be in web3.
Job one was to position this new martech in terms familiar to web2 marketers while also differentiated and enticing to crypto/blockchain natives. The resulting concept of “wallet relationship management” thus emerged.
To help introduce Absolute Labs to web2 brand marketers and web3 blockchain protocols, a value proposition was established, launch plan created, and a content strategy deployed. To introduce the company to potential investors and prospects, designed the company’s first website — which will launch January 2023.
