ADT: Driving customer acquisition

In the hyper-competitive world of home security, acquiring new customers is a constant … and increasingly more challenging. This is particularly true as it relates to direct mail: a channel that was once the mainstay of recurring-revenue marketing, it lost its luster under the glow of digital marketing. Yet, DM is making what some deem a “comeback” as competition for the mailbox gets eclipsed by the inbox. To succeed, solving the delicate balance of cost per piece and dramatic creative is key. Leveraging insights that “touch a nerve” and elevate the brand’s core differentiation makes that possible.

Screen Shot 2019-09-02 at 4.45.00 PM.png

Screen Shot 2019-09-02 at 4.45.05 PM.png

Screen Shot 2019-09-02 at 4.45.11 PM.png

Screen Shot 2019-09-02 at 4.45.32 PM.png

Screen Shot 2019-09-02 at 4.45.20 PM.png

CREDITS — AGENCY: SOURCE MARKETING. RICH FELDMAN: CAMPAIGN STRATEGY, CREATIVE STRATEGY, CREATIVE DIRECTION, COPYWRITING. SHOUTOUTS: CHRIS HEALEY, CREATIVE DIRECTOR; JULLIE BADION, COPYWRITER, ANGELA HOMITZ, ACCOUNT DIRECTOR.