Innovation in market research, journey mapping, and insight development

Principle architect of this innovative, patent-pending research methodology designed to identify key, behavior-driving inflection points in customer journeys. Leverages regression model that correlates emotional outcomes and how they correlate to expectations.

Notable research projects/achievements

Alcon/Novartis — Qualitative and quantitative research targeting patients and physicians that informed groundbreaking adherence program

Erie Insurance — Qualitative and quantitative research to establish new brand position; ERIE has achieved remarkably sustained growth

Essilor — Online focus groups with eye care professionals to frame an innovative support program provided by independent labs

IBM — Groundbreaking global study to frame how IBM can best cater to procurement and end users; resulted in its first CRM program

MXenergy — Quantitative study to help the brand frame its value proposition in the competitive deregulated energy space; helped position the sale of MXenergy to Constellation Energy

Mylan Laboratories — Innovative multi-part study designed to identify key opportunity to partner with pharmacists at retail stores

Philips Sonicare — Quantitative and ethnographic research that launched a highly successful campaign to oral care practitioners

Synovus Financial — Groundbreaking study to guide how the company could successfully combine 30+ disparate brands

Time Warner Cable — Multi-stage study to identify insights for marketing the company’s new digital services

Unilever — Quantitative study to identify insights for repositioning its Maille mustard brand

Verizon — xMapping study to increase and optimize customer acquisition and advocacy of its FIOS brand